As a photographer, you need a platform to showcase your best work. Managing your own photography website is an ideal way to promote your work to a wider audience, build your personal brand, and attract new clientele. That’s why it’s important to know how to make a photography website.
The steps for creating a photography website are:
- Create goals and stay focused
- Select a suitable template and theme
- Set up your portfolio
- Include the right pages
- Link to your social media
In this article, we’ll go through the basics of setting up a photography website, including a step-by-step guide and the features you should always include. But first, let’s look at why it’s important to have a website as a photographer.
Why Set Up Your Own Photography Website?
A professional photography website:
- Showcases your photography for an international audience by creating unique galleries to present your portfolio
- Makes it convenient for potential clients and other interested parties to contact you directly
- Facilitates easy online bookings for your services
- Allows you to manage the e-commerce side of your photography, such as the sale of prints, photo books, and other merchandise
- Gives you a blogging platform to increase your sales, improve your market authority, and build trust in the visitors to your site
- Highlights past clients that you’ve successfully worked with
There are many reasons it’s important to have a professional photography website if you’re a freelance photographer! Now let’s look at how to set one up.
How to Make a Photography Website
1. Create Goals and Stay Focused
When you’re setting up your website, you need to have a clear idea of what you’re trying to achieve. For instance, are you focused on promoting your portfolio and showcasing your work? Or are you more interested in setting up a photography-based e-commerce site?
Once you know exactly what you’re trying to achieve, you can design the right type of website while staying focused on the goals you set for yourself.
2. Select a Suitable Template and Theme
Website building platforms, such as WordPress, are very easy to use and don’t require any coding or complicated software. In most cases, website builders use blocks to load text, images, media, galleries, and tables.
They usually also offer plenty of free templates and themes. These are perfect when you’re first getting started. If things go well, you can then upgrade to a paid theme. As a result, there’s little cost involved in setting up a website, except for hosting and the domain name. As a beginner, Elementor is a useful tool, providing easy-to-use drag and drop widgets like galleries, image carousels, and portfolios. These are ideal for freelance photographers, and if you want to learn more about Elementor, we have a full review here.
3. Set Up Your Portfolio
One of the most important parts of your website is your portfolio. Your portfolio is a showcase of your best work and you use it to draw potential new clients into working with you. When creating your portfolio, make sure it aligns with your professional goals. For example, if you’re building a website as a portrait photographer, then your portfolio should contain mainly portraiture work.
You can have multiple portfolios on your website, dividing them by type of photography. This makes it easier for potential clients to quickly see examples of the type of photography they’re interested in, without having to wade through hundreds of photos that aren’t relevant to what they’re looking for.
Don’t make the mistake of posting all your photos in your portfolio. Less is more, so be selective and only include the very best of your work. On average, your portfolio should have between 20 and 50 images. It’s better to keep your audience wanting more than overwhelming them with thousands of pictures!
4. Include the Right Pages
When you’re building a website, there are several key pages and features to include.
Every website needs a home page (or landing page). This is the first page a visitor sees when they navigate to your website. Your home page should introduce your business to your audience. It should also be easy to navigate so that visitors can find the information they’re looking for quickly. Always make sure to use clear language to explain what your website is about and how it can benefit your visitors.
Your home page should also have the name of your business on a title banner with a logo. If you haven’t designed a logo, you can hire a freelancer to make one for around $10 on sites like Fiverr. A logo helps unify your online brand and gives your site a more professional look.
Surprisingly, plenty of photography websites don’t have contact details on their home page! It’s worth bucking this trend and including some, so people can get in touch with you right away.
Since you’re building a photography website, your photography should be front and centre! Create a separate page to house your portfolio where you can showcase your best work.
If you want to monetise your site by selling merchandise, you can link from the images in your portfolio or galleries to print on demand services. Alternatively, you can also advertise your own merchandise, such as calendars, photo books, and canvas prints. To do this, it’s best to set up a separate shop page, where you can lay out your merchandise however you want.
The easiest way to manage your sales is to use print on demand services, which produce and deliver the items on your behalf. Print on demand platforms take a fee for their services, but you’re paying for the convenience. Doing it this way automates the entire process of producing and delivering merchandise to your customers.
Your about page should tell your visitors who you are and what your personal journey was to get where you are today. While telling your story, always make sure to relate it back to how it impacts your work and how your clients will benefit from it. Write your about page in first person. This keeps it personal and encourages your audience to contact you. The about page is one of the most important as it allows your clients to learn more about you. So, don’t skip this step when making your photography website!
Previous Clients Page
If you’ve already worked with some clients, you can showcase the most successful or prominent examples on a separate page on your website. You’ll need the client’s permission to do this, so be sure to ask before posting! Including these examples on your website builds your authority in the industry and builds trust with potential clients.
It’s vital to have a contact page on your website where visitors can fill out a form and get in touch with you. You can also include your phone number and physical address here, if this is relevant to your goals. For example, if you do portraits from a studio, you could include your studio’s address so clients can come and meet you in person.
A blog is a great way to drive organic traffic to your website, build up a good relationship with your regular readers, and provide a platform for you to share your thoughts and experiences. You can also promote affiliate products on your blog, as well as your own courses, merchandise, and services.
One of the best ways to build trust in your brand is to include testimonials from your past clients. This social proof allows you to illustrate to future clients that you have a reputation for delivering successful projects.
5. Link to Your Social Media
Connecting your website with your social media profiles helps drive traffic to your site and promotes your work to a wider audience. You can post links to your blog posts, galleries, or portfolio on social media where you can use paid, highly targeted advertising to appeal to a specific demographic. This is a powerful tool that should always be part of your overall marketing and promotional strategies.
It’s Time to Make Your Own Photography Website!
Setting up a website is a learning curve, and it’s often quite a steep one! But if you persevere and regularly update your site, you’ll soon find that it’s contributing to the growth of your business.
It’s never been easier to set up a website, with fantastic platforms such as WordPress and Wix available to help you. So, if you’ve been hesitating to build a freelance photography website, this could be the perfect moment to share your creative talents with the world!
To help you out, we have a whole series of articles on website creation. Click here to read more!