It has never been easier to make a website for your business and have it online within a matter of hours. There’s a wide range of website building platforms that you can use to create your own website that don’t require you to learn coding or work with complex user interfaces. Below, we’ll go into the key steps for how to make a website for a business using various tools and platforms.
The 6 steps to make a website for a business are:
- Decide what you’re trying to achieve
- Choose your domain name
- Select a hosting service
- Choose a website building platform
- Design and create your site
- Publish your website
When you’re making a website for a business, it doesn’t have to be overly complex. In many cases, a simple website with 1-3 pages can serve your needs perfectly well. So, don’t be put off from setting up your own website today, even if you’ve never made one before!
Why Do You Need a Website for Your Business?
As a business owner, it’s practically impossible to run your operations without a website and a strong online presence. Not only do customers expect to be able to quickly find and contact you online, but a website also gives you the chance to present the very best things about you and your business.
Your website can help you build authority in your industry while addressing frequently asked questions and highlighting new products and services you have on offer. Crucially, your website should be the central portal through which your customers and clients can contact you and access your goods or services.
Having a website will also enable you to find new customers. You can break into new markets and continue expanding your business in the long term. With more and more of our lives moving online, your business needs to do so as well.
10 Benefits of Making a Website for a Business
1. It Gives You Credibility and Authority
Having an online presence is key to show your customers that you’re the best choice for your industry. Being online shows that you’re up to date with current trends. It also acts as an extra way for people to verify that your business is the real deal.
2. Helps You to Find and Retain Customers
With massive proportions of the population online, having a website is the easiest way to reach new customers fast. Plus, it gives your customers an easy way to keep coming back to your business too.
3. Allows You to Answer FAQs
You can use your website to answer questions your customers might have about your website. This means they won’t be left wondering what sizes you offer, what you charge for shipping, or what your returns policy looks like. This can streamline the sales process, making your customers’ lives easier – and yours too!
4. You Can Showcase Your Products/Services
One of the main advantages of having a website for your business is that you can use it to show off what you have to offer. Even if you decide against selling things online, you can still use a website to show off things you have in your physical store.
5. It’s a Central Hub for Your Marketing Strategy
Having a website for your business also gives you a central point to which you can direct customers through your various marketing efforts. Be these digital or traditional marketing strategies, you can send potential customers to your website with ease. From there, you can market your products to them directly, or use it as a way to build up an email list.
6. You Can Show Off Testimonials and Reviews
People want to see social proof before they buy anything. This means reviews and testimonials of your products or services can have a major impact on the purchasing decisions of potential customers. You can use your website to show off what others have said about your products. This can help build trust with future customers too!
7. You Can Integrate It With Social Media
Social media marketing should be part of your overall digital marketing strategy. However, linking your social media accounts to your website allows you to create a sales funnel that converts. Instead of simply marketing your products on social media, you can instead attract your customers to your website through engaging social media posts.
8. They’re Cheap and Easy to Create
Making a website for a business is fairly easy with modern tools. Plus, it doesn’t have to cost an arm and a leg. Below, we’ll discuss these tools in more detail, as there are lots of them out there. But just know that, with a little bit of effort, you can build a website for your business for less than £100! And best of all, you can do it in just a few hours.
9. It Improves Brand Awareness
Getting your message out there is key. You want people to be able to find you and understand what your business is all about. Having a website is the number one way to do this. You can use it to show off what you have to offer, as we’ve already said. But you can also convey your goals and values so your customers can learn more about you as a business.
10. It Gives You a Line of Communication With Customers
Finally, having a website is a great way to provide a line of communication directly with your customers. You can create contact forms and provide them with information on how to reach you. This is invaluable for gaining new customers, and for building strong relationships with existing ones.
What Do You Need to Make a Website for a Business?
If you’re approaching the task of making a website for your business, it can be easy to get bogged down in endless details and overly complex advice. However, the basics of creating a business website are fairly easy to grasp. As long as you tick all the essential boxes, you’ll have a fully functioning website up and running in no time at all!
Then, as you become more confident with web design and you begin to see what’s working well, you can continue to add extra functionality to your site further down the road.
Therefore, when you’re making your website, you should just aim to create a simple site first. You can then improve it as you continue to learn more about your customers and how you can serve them most effectively. But there are a few specific things you need as well.
Website Building Platform
This is what you’ll actually build your website on. For this article, we’re assuming you either don’t have coding experience and/or you want to build a website that doesn’t require any coding knowledge. While you can usually integrate some code if you want, a website platform allows you to build upon an existing framework. This means you can set up a website with ease, usually using templates and drag and drop website builders.
You’ll need a name for your website too. This is called your domain name, and it’s the part that looks like: www.yourbusiness.com. All you need to know when choosing your domain name is that you should keep it short, relevant, and go for .com if you can.
A hosting service isn’t essential for all website platforms, as some offer internal hosting services included in the package you choose. However, there will always be some sort of service hosting your site. A host runs your website on their servers. This allows your website to stay live, without you having to actively keep it running yourself.
Themes and Plugins
Finally, depending on the website platform you choose to use, you may also want to install various themes and plugins to further customise your website. These can be used to add payment integrations, specific designs, and even backend features like backups and performance improvements.
Now you know what you need for your business website. But how do you get started with the website building process?
6 Steps to Make a Website for a Business
1. Decide What You’re Trying to Achieve
The first thing to establish is exactly what the function of your business website is going to be. For instance, are you setting up an ecommerce business website? Or are you creating a product review blog that promotes carefully selected affiliate marketing products and services?
Understanding what kind of website you want to build is key before you start. The main reason is that different website platforms suit different types of websites. Shopify, for example, is best for ecommerce sites. So, establish this first, then move onto the next step.
2. Choose Your Domain Name
When you’re choosing your domain name, you want to find one that is both memorable and relevant to the nature of your business. Ideally, you should try to select a top level domain (TLD). These are domains that end in suffixes like .com or .net.
As a general rule, you want to buy a .com domain name as opposed to a .net domain name. However, as long as you get a TLD, you should be fine.
You’ll quickly discover that many of the more ‘obvious’ domain names are already taken. So, you’ll have to be inventive to find something that is easy to remember, professional, and fits your business.
Most website building platforms give you the opportunity to purchase domain names with their hosting packages, or to get one for free. That means, to make things easier, you can just buy your domain name while you’re building your website. This is instead of buying it separately at a dedicated domain registrar and then manually migrating the domain to your new site.
3. Select a Hosting Service
Web hosting allows your website to remain live and is therefore an essential part of setting up any website. You can get a dedicated private hosting server for your website, but the costs are fairly prohibitive for beginners. That means it’s usually better to start with a shared hosting service that provides hosting for multiple websites on their servers.
Website builders usually offer hosting as part of their monthly packages, including Wix, WordPress and Squarespace. For example, if you sign up to one of WordPress’ packages, you can use the integrated Bluehost service to host your site. A basic Bluehost package also includes 1 free domain name, so it’s very good value for money if you’re establishing your first business website.
Your hosting service should also provide you with a free Secure Sockets Layer (SSL) certificate. This gives your site an encrypted connection between the server and the host. All websites that start with the ‘https’ prefix rather than ‘http’ have an SSL certificate. This is important to give your customers the confidence to shop securely on your site. They’ll see a padlock icon in the address bar in front of your domain name.
This might sound a little complicated, but it’s a basic requirement for a professional website. However, there’s no need to worry about the technical details as your hosting service should handle all of this on your behalf. You usually just need to tick a box!
4. Choose a Website Building Platform
Before you can start designing your website, you’ll have to select from the many website building platforms that are available online. These are usually very easy to use and have extensive free tutorials to guide you through the process of making your website. We’ll detail the basics of how to use the best platforms below.
5. Design and Create Your Site
Now that you’ve got the administrative details sorted out, you can get down to actually designing and building your website! Firstly, you’ll need to select a theme/template and the necessary plugins/integrations that will give your site the right functionality.
After you’ve chosen your theme, you need to add pages to your site which can later be modified to suit your business’ and your customers’ requirements. There are no strict rules about what pages you should have on your website. However, there are some that you will probably want to include.
This is the first page that many of your visitors will land on. It should clearly explain what your business does and help your potential customers to easily navigate to other relevant pages on your site.
This is where you can tell your audience about you, your business, your company ethos, and any other relevant information that lends you credibility and builds trust with potential customers.
If you are selling products or services, you will need to have a dedicated page for this.
Many websites incorporate a blog because it’s a great way to communicate with the audience, attract organic traffic, and promote products and services in an authentic and trustworthy way.
It’s essential to make it easy for your customers to get in touch with you. Your contact page should include a contact form and other relevant details. These include your social media profiles, and a physical business address if you have a brick-and-mortar location as well.
You can, of course, include other pages on your website. However, the list above contains the basics that you should definitely include.
Other Things to Consider
During the design process, try to think about the website from the point of view of potential customers or first-time visitors to your site. This means that you have to be clear and concise.
Always explain exactly what your business does and how it can benefit a customer or client. Ideally, a new visitor to your website should be able to understand what your business is about and how it can help them within a few seconds of arriving on the home page.
You should also include calls to action (CTAs). These encourage visitors to take certain actions on your site. For example, a ‘Buy Now’ button that links to your shop or a specific product is a good way to encourage visitors to make a purchase. You could also have a ‘Contact Us’ button, linking to a contact form. A potential customer can then fill this out to learn more about how your business can help them. You can learn more about writing effective CTAs in this article.
6. Publish Your Website
Now it’s time to publish your site and check that it’s all working properly. Once you’ve published the website, you should check that it displays correctly on mobile phones and other devices.
Many of your site’s visitors won’t be using a computer, and mobile responsiveness is a key driver of good search engine optimisation (SEO).
You should also make sure that your site works properly on all the major search engines, including Google Chrome, Firefox, Microsoft Edge, Safari and Bing. When you are going through your checks, click through to all the pages to see if it loads quickly and smoothly and that there are no broken links on your site.
Once you understand all of these basic steps, it’s time to get specific by choosing a website platform!
How to Make a Website for a Business With WordPress
WordPress is the most popular website builder out there, used for more than 450 million sites globally, and there are upwards of 70 million new posts being published on WordPress websites each month. WordPress is easy to use, has an intuitive interface, free tutorials, and a good selection of hosting packages available to choose from.
There are a few different ways to make a website with WordPress, and they depend on which version of WordPress you choose. The general steps outlined below will apply to both versions, with a few exceptions. So, how do you make a website with WordPress?
1. Register With WordPress
To get started you need to fill out your name, email, password and other details on WordPress.com. This will create a new account which you can use to make your site. The registration process is super easy and will only take a few moments.
Alternatively, you can download WordPress onto your site if you choose to use an external host (more on that in a minute). There’s usually an easy way to do this in the backend of your hosting provider. So, check their guides or contact their support team to find out how to do this. Regardless of which method you choose, the bulk of the steps below will remain the same.
2. Choose Your Domain Name
Next, you need to choose a domain name. Your domain name will help potential customers find your website and plays an important part in the overall branding of your business online. You can buy a domain name on WordPress under the ‘Domain’ section, which will guide you through the process.
You can also buy a domain name on a separate domain registrar, but it’s easy to use WordPress’ in-house options. If you sign up to an external host (see below) you may be able to choose a free or paid domain name through them.
3. Select a Hosting Provider
If you’ve decided to use WordPress’ hosting services to host your site, then you just need to choose one of the available packages that start at around £3/$4 a month. There are also more extensive options which cost a little more. In terms of which type of web hosting is right for you, it will really depend on what you need for your specific website.
However, for your first business website, the basic package should be absolutely fine. And don’t forget, you can always upgrade it later if you need to. Most of the plans offer a good range of additional security features, add-ons and plugins that deliver plenty of functionality for your business’ website.
You’ll have to fill out the forms by following the onscreen instructions and then agree to the terms of service to continue setting up your website.
You can also go the external hosting route. This means signing up for an external host, choosing a plan, and then integrating WordPress onto your site through the host. This is usually very easy, and you’ll be guided through the process with most good hosts. Once again, we recommend Hostinger. Their WordPress installation procedure is super quick, and they offer very affordable hosting plans.
Note that if you do this, you won’t need to pay for any use of WordPress. Instead, you’ll effectively be installing WordPress.org onto your website, rather than using WordPress.com for hosting. This is free, open-source software that is usually what people refer to when they’re talking about WordPress. This article from WPBeginner explains the differences in more detail.
4. Choose a Theme
WordPress is famous for its vast selection of themes, and there are thousands to choose from. You can either get a paid theme or a free one. The free themes are great and should be able to handle any functionality you need for your business website. However, as with the hosting packages, you can upgrade the theme later to a Premium version if you need to.
Our favourite theme is Astra. You can choose from lots of starter templates to speed up the website building process even more, which is great for beginners. There’s a free version and a pro version too, and we recommend starting with the free version to see if it’s right for you before upgrading. Before you install a theme, you can preview it first to see if you like the way it looks.
5. Customise Your Website and Theme
Before you start to customise your site, take a few minutes to learn your way around the WordPress dashboard. This won’t take long, but it will save you a lot of time later. There are a lot of tutorials on YouTube and on the WordPress platform itself to help you find your way around.
Once you’ve started to figure out how to use the WordPress dashboard it’s time to start customising. You can change your theme’s colours and add images, forms, and tables. You can also start to create blog posts. You can install plugins and other useful features that make your website more functional and improve the user experience for your visitors.
There are also website builder plugins like Beaver Builder or Gutenberg that can further streamline the website building process. We specifically recommend Elementor. These plugins make building a website even easier with drag-and-drop functionality. They’re perfect for beginner website creators and more experienced designers alike.
You can set up an ecommerce page using various WordPress plugins, with WooCommerce being a good place to start. If you have another ecommerce page on a different platform, you can link this to your site too. It’s a good idea to link to your social media profiles as well.
Finally, it’s worth setting up Google Analytics on your site so you can gather information about your visitors and see how well your site is doing as you continue to develop it over time.
6. Publish Your New Website
Now that you’ve customised your site, added some blog posts, and are happy with the way it’s looking, you can preview the site before hitting publish! After you’ve published your site, take a few minutes to click through all the different pages and links to make sure they’re all working properly.
You should also check that the website shows up correctly on different devices. WordPress should already have formatted the pages correctly. But there may be a few glitches that you need to smooth out. Astra is a responsive theme, which means it will make your site look and perform great on all devices automatically!
Who Is WordPress Best for?
WordPress is one of the most versatile website builders available and is a fantastic resource for small to medium sized businesses. With more plugins and specialised features than any other website builder, you can use WordPress to build any type of business website that you can possibly imagine.
The prices of hosting on WordPress start very low. This means that even if you’re working to a very tight budget, you can still leverage the platform to create a fantastic professional website. You can choose to build a free site too, but you’ll be limited with many features, and you won’t get a fully customised domain name.
There are thousands of free WordPress tutorials out there too. So, if you’re new to website design you can get up to speed quite quickly. This makes WordPress the best for those with very little experience in web design. But it’s also great for those that have some experience and want a massive amount of customisation at their fingertips.
How to Make a Website for a Business With Wix
Wix is an easy to use drag-and-drop style website builder. It allows you to quickly put together a basic website for your business without you needing to learn any coding. While not as popular or as customisable as WordPress, Wix still provides a solid platform for designing websites, with secure hosting and built-in domain registration services.
1. Create an Account
Firstly, you’ll need to register with Wix and create a new account. The process is easy and only takes a few minutes. You’ll be able to choose between the Artificial Design Intelligence (ADI) tool or the more customisable template editor.
If you’ve never done any web design and are nervous about diving into the customisation options, the ADI tool might be a great option. However, you shouldn’t be put off taking a more active role in the design process. As you gain more experience, you can start customising things further.
2. Select a Package and Pricing Plan
You can set up a Wix account for free. However, you won’t have your own domain, which can look amateurish and lower your credibility among your site’s visitors. Wix will also display ads on your site with this and the cheapest “Connect Domain” plan. However, you can upgrade that account to a ‘Combo’ or ‘Unlimited Account’, which are designed for entrepreneurs. These give you a free domain name and a hosting package for around £10/$18 per month, depending on which one you choose.
3. Choose a Template
To get started with designing your website, you need to choose a template to use the Wix Editor functions. You can start to narrow down the Wix themes by category and preview each of the templates in a demonstration mode before you make your selection.
Once you’re happy with a theme you can select ‘Edit’ to start customising your site’s design. The editing process is very intuitive and is based on a simple drag-and-drop method. You can change the colours, add text, and add images to get your site looking the way you want.
4. Use Settings to Further Customise Your Site
Now that you’ve got the basic template and theme set up, you can further customise your website by heading into the ‘Settings’ section. This gives you a lot of scope for fine-tuning your website so that it fares better in terms of SEO and provides a better user experience.
Within the settings you can add metadata to each page of your website to help boost your rankings in the search engines. This is crucial to get right if you’re entering the competitive ecosystem of ecommerce. You can also add social media share options.
There are also more optional functions such as selecting permissions, which can be used to restrict who can see certain pages. It can also be used to set up special members-only parts of the website that are behind a paywall.
5. Add Interactive Features
Adding interactive features can really help to boost visitor engagement and customer retention. You can upload galleries and images, slideshows, music and videos. Using the options in the ‘Add’ section you can also drag and drop customisable buttons and forms to your site.
You can also add an online store feature using Wix’s eCommerce app, create events, and even add an automated Instagram feed.
6. Publish Your Site
Once you’re happy with the apps on your site, you just need to hit ‘Publish’ to take your site online. Remember, the changes that you make to your Wix site appear in real time. So, you should have a clear idea of how it’s shaping up as you’re building it. You can always go back later to make any changes if you change your mind.
The last thing you’ll have to do before Wix will publish your site is to create your custom domain name. If you selected a package with a free domain then you can add it now. But if you already own one you can manually connect it to your account as well.
Who Is Wix Best for?
Wix is a good all-round website building platform that has an easy-to-use interface. Although it has been somewhat overshadowed by competitors like WordPress, it’s still a great choice for a beginner website creator.
How to Make a Website for a Business With Squarespace
This do-it-yourself website builder is a great tool for creating blogs or ecommerce websites. Squarespace features an easy to navigate hosting service and a simple drag-and-drop user interface. Squarespace also has useful management tools where you can check on visitor statistics and adjust your ecommerce settings once your site is online.
1. Select a Template
To get started you just need to click on the ‘Get Started’ button on the Squarespace website and then select a template you like. Squarespace will give you some recommendations to help you narrow down your search. You can choose from categories such as templates for businesses, shops and restaurants, creative portfolios and more.
Once you find a template that you like, you can click ‘Live Preview’ to see how it will look once your site is up and running.
2. Create a Free Account
Now that you’ve selected a template you need to click on the ‘Start with this Design’ button. This will let you begin to create and personalise your website. Before you can start, Squarespace will ask you to fill in your basic details to create a free account.
After you’ve made your account, you can watch a short tutorial video that runs through the basics you need to know to build your site. Following the video, you can either choose to keep the template as it is or remove it and build your site from scratch. If this is your first time making a website, it’s probably a good idea to use the template as a guide.
3. Add Pages and Modify Your Site
The types of options that you will have available to you when you’re making your business website will depend on the type of template that you choose. You can add new pages, change colours, add graphics and multimedia, and link to your social media and any other online shops or websites you already own.
When you’re putting your website together, you need to make sure it reflects your business brand by using images, relevant text, and links to your products and services. Squarespace is a very intuitive platform, and it uses a simple drag-and-drop interface. So, it’s quick and easy to use, and you don’t need any prior experience. The site also has a built-in system that automatically reformats your pages to load properly on mobiles and other devices.
Remember, at any time during your customisation, you can check how your site will look once it’s live by clicking on the ‘Eye’ icon. You can find this the top left-hand corner of the interface.
4. Select Your Domain Name and Package
Before your website can go live, you’ll have to choose a domain name. To do this you just hit the ‘Upgrade Now’ button. You can choose from several different packages and receive a free custom domain name for your site.
The Personal plan starts at £10/$12 per month. Although it’s limited in functionality, you get a free domain and plenty of bandwidth. Alternatively, you can select the Business account. This is Squarespace’s most popular choice and it comes in at £15/$18 per month.
5. Publish Your Site
Once you’ve chosen a plan you can publish your website. Once it’s live, you can go back and make changes as your business develops and, if necessary, you can always upgrade your package if you need more features in the future.
Who Is Squarespace Best for?
Squarespace is a solid website building platform that is great for small businesses, beginners and seasoned entrepreneurs. The prices on the site are reasonable and the available features are easy to use to increase your reach and grow your customer base.
Squarespace is great for a first-time website builder, and with its simple interface you can get a basic website online within a few hours. Overall, the platform has good functionality and will deliver what you need to set up your first site. However, in terms of outright customisation, it doesn’t have nearly as much as WordPress.
How to Make a Website for a Business With Shopify
Shopify is one of the best purpose-built ecommerce website builders that serves more than 1,000,000 merchants in 170+ countries. The platform is secure, easy to manage, and it accepts a wide range of currencies.
1. Set Up Your Account
To get started on Shopify you just need to select ‘Start free trial’ and fill in your basic details, including your name, email and password. Then you can choose the name of your store.
2. Complete the Getting Started Wizard Questionnaire
After you’ve signed up for your account, you then need to fill in a short questionnaire that will help Shopify select the correct defaults for your website. For instance, you will be asked about the size of your business, the type of industry that you work in, and whether or not you’re already selling products elsewhere.
3. Start Adding Your Products
Now that you have established the basics, it’s time to start adding your products to your website. To add products, just click on the ‘Products’ option. You can add a title, a unique description and images of the item. You can also include videos if they help to promote your product, as well as specify details such as the size and weight of the product and where it is made.
To make it easier for potential customers to find your products, you can also arrange them using helpful categories. These include product type, vendor, size, and whether or not it’s part of a larger collection.
4. Customise Your Theme
To give your shop more personality, you can also customise the theme. To adjust your site’s theme, you need to click on ‘Online Stores’ and then select the ‘Themes’ option. There’s a range of nine free themes to select from and a further 64 paid options, which you can find in the Shopify themes store.
To preview what your store will look like, you can use the ‘Preview’ option under the ‘Actions’ tab. To edit your chosen theme, you can use the ‘Customise’ option to change colours, borders, text and more.
You can also include social media links and sharing buttons, as well as a feature that notifies users when an item is added to their shopping cart.
5. Delivery Options
It’s important that you set the correct delivery options for your store. To do this you need to select ‘Shipping and Delivery’ under ‘Settings’, where you can set the delivery options that will be available to your customers when they are at the checkout. You can choose international, domestic and local rates. You can also set a separate pickup rate if it applies to your store.
6. Purchase Your Domain Name
Although your site is already available online at ‘YourStoreName.myshopify.com’ you should seriously consider purchasing a domain to make your site appear more professional and trustworthy to your customers.
You can transfer a domain name that you already own, or you can buy a new domain through Shopify.
7. Launch Your New Site
Your website is already online, but until you pay for a Shopify plan, anyone without a password will only see a holding page. To buy a plan choose ‘Select a Plan’. There’s a choice of plans, but the basic version, which is fine for when you’re starting out, costs around £20/$29 per month and can be paid for using PayPal or credit card. After you’ve bought your plan, your site will launch, and your customers will be able to start purchasing from your store.
Who Is Shopify Best for?
Shopify is one of the most convenient ways to quickly put together an online store that can reach new customers while promoting your products. The platform is super easy to use, and its flexible templates and conditions of delivery mean you can use this platform to sell your products with ease. Whether you’re drop-shipping or delivering the items in person, Shopify is a great option.
Shopify is great for small business owners, creatives who are selling their own handmade items, and drop-shippers who need a simple but functional platform to promote their goods.
How to Make a Website for a Business With Zyro
Zyro is a new player in the website building market, launching in 2019. It allows users to create a functioning website in a matter of hours using customisable templates, and is quickly growing its user base.
1. Sign Up
To get started you just click the ‘Start Now’ button on Zyro.com and enter your details. Press ‘Continue’ and proceed to ‘Create Account’.
2. Select a Template
Once you’ve created your account, you need to choose between three options. You can either use a template, import an existing website, or use Zyro’s AI generator. It’s worth noting that the option to import another website is still in beta testing. However, its functionality is still fairly impressive and will only improve over time.
The AI generator allows you to enter a range of information about the type of website that you want to build. Then, the Zyro generator will make a series of templates that you can choose from. This can be very useful if you’re completely new to website building, but you obviously sacrifice some customisation with this option.
3. Customise Your Template
If you’ve decided to use a template, you’ll need to choose from a range of options. This will take you to a page that lets you browse through the options by category and keywords, or you can opt to start from scratch with a blank template.
You can adjust the colours and text, and you can add images and backgrounds to your template too. You can incorporate a blog, videos, maps, social media links, and other multimedia to your website at this stage. Don’t forget that you can preview your template at any point during the customisation process to see how your changes are looking.
4. Add Sections to Your Pages
You can add sections to your website at any time by hovering over the border between two existing block editor sections and clicking on the ‘Add Section’ button. There are all the elements that you need to create a functional and user-friendly website, including text, images, buttons, a Stripe Checkout feature, galleries, subscriptions and social media buttons.
5. Add a Store
To create an online store for your Zyro website, you simply click on the ‘Shopping Cart’ button in the left-hand toolbar. This will open a menu where you need to select ‘Add Store Page’. This will automatically create a separate store page on your website where you can sell your products and services.
6. Publish Your Site
Once you’re happy with your website, you can click on the ‘Publish Website’ button in the top right corner of the dashboard. For your website to go online you need to purchase one of Zyro’s four plans. Every plan (except the Basic plan) comes with a free domain name for one year that you can use to create a professional address for your online business.
Plans range from around £1.75/$2.49 per month to £11.10/$15.90 per month for your first year. Note that this is if you choose to pay for 4 years up front. Expect to pay around three times as much per month if you pay on a monthly basis. Once you’ve chosen a plan and created a domain you can launch your site.
Who Is Zyro Best For?
Zyro is an interesting new addition to the website builder space and has the potential to grow in popularity and functionality. Its AI generated websites are perfect for business owners who don’t have much time to design a website from scratch and just want to create an online presence fast.
This is one of the most time saving options for setting up a website. Although some of the features are still in a beta testing phase, Zyro is still an exciting new platform that entrepreneurs and small business owners should consider looking into.
7 Universal Tips to Make a Website for a Business
1. Make It Responsive
People all over the world are spending more time than ever surfing the web and shopping on their mobile phones and tablets. This means that if you don’t want to put off potential customers who are visiting your site on their phones, you must ensure that it’s fully responsive and looks great on all devices.
2. Keep It Simple
When it comes to designing a website, it’s easy to get caught up in the excitement and build a complex site with as much detail and information as you can fit onto each page. For some types of websites this is a great idea. But for most basic business websites, it’s better to keep it simple (at least in the beginning).
A basic website that is clear, concise, and delivers exactly what your visitors are looking for is likely to be more successful than an overly complex site that’s too confusing to use. So, avoid cluttering your pages at all costs!
3. Make It Easy to Navigate
Just like you want to keep your website simple, you should also make it easy to navigate. When a new visitor gets to your home page, it shouldn’t take them more than a few seconds to figure out how to click through to your shop, contact your business, or find the specific information they’re looking for. Many of your site’s visitors will click away and spend their money with one of your competitors if your site is too hard to navigate quickly.
4. Use a Smart Domain and SEO
If nobody can find your website, your business is bound to fail. So, you should choose a professional domain name and make use of search engine optimisation (SEO) to drive organic traffic to your website. Basic keyword research and even paid advertisements can be worth their weight in gold. It doesn’t have to be too time or cost intensive – just learn the basics!
5. Prominently Display Your Contact Details
One of the most common mistakes that business owners make when building their first website is to forget to put their contact information front and centre. You should always put your contact information on the home page as well as on a dedicated contact page.
If you don’t want to clutter the top bar of your website, consider putting your contact details in a footer at the bottom on each page of your website. This is usually quite easy to do, and it’s a common place your site visitors will look when they want to find out how to contact you.
6. Include Calls to Action
Calls to action (CTAs) are ways that you can encourage your visitors to buy a product, sign up for a mailing list, or opt for a discounted service by booking early. It’s essentially a way to give interested potential customers a polite nudge that guides them to the buy button. This can dramatically increase your sales while also making it easier for your customers to navigate their way around the website.
7. Double Check Facts, Figures and Claims
Whenever you make a claim about a product or quote facts and figures from external sources, it’s vital for your credibility to check and double check that you’re being accurate. If your customers find out that you’ve been overselling a product or quoting inaccurate information, it can seriously damage your authority and lead to them going elsewhere.
Every year or so you should go back over your website just to make sure that the facts and figures that you quoted are still accurate and up to date. Sales figures, product reviews, and market statistics change constantly. So, stay on top of these, and you won’t risk losing your credibility.
You Need a Business Website to Succeed in the Digital Age
The times are long gone when you could run a successful business with the potential for long term growth without a professional, easy to navigate and well-designed website.
This can be daunting if you’ve never built a website before. But with the help of a website building platform, even a complete novice can quickly put together a simple but effective website! This can then attract new customers and increase your profits in the long run.
See the links below for more about the website building platforms mentioned in this article.