So, you’ve set up a seller’s account on Fiverr and created your first gig. What’s next? Now you need to attract interested buyers to purchase your gig! The best way to do this is by promoting it.
Promoting your gig increases impressions, clicks, purchases, and eventually revenue on Fiverr. You can promote your Fiverr gigs via social media, cold emailing, content marketing, or paid platforms such as Fiverr Promoted Gigs.
If you’re a Fiverr freelancer looking to increase your income, then this article is for you! We take a look at all the ways you can promote your Fiverr gigs, including both free and paid methods. We also recommend the 5 best ways to promote your gigs.
But first, let’s take a closer look at how to promote your Fiverr gigs.
Where Can You Promote Your Fiverr Gigs?
You can use both free and paid methods to promote your Fiverr gigs. Regardless of your budget, or whether you’re a Fiverr newbie or a more experienced seller, there’s an option for you.
Below, we look at a range of ways to promote your gig for free, as well as two paid methods including:
- Optimising your gig
- Cold pitching
- Creating a website or blog
- Guest blogging
- Word of mouth
- Paid ads outside of Fiverr
- Fiverr Promoted Gigs
Optimising Your Fiverr Gig
Before promoting your gig outside of Fiverr, make sure you optimise the gig itself.
You can use SEO to help ensure your gig appears in buyers’ search results. Before creating a gig, do some keyword research. Then add these keywords to your gig title, description, FAQs, and alt-text.
If you want to learn more about basic SEO techniques, check out our other articles here.
Other things you can do to optimise your gig include:
- Make sure your gig titles are catchy and provide an accurate description of the service you’re offering
- Use search tags to help Fiverr’s search algorithm find your gig
- Include a high-quality photo and video, where appropriate
Facebook is a popular platform for promoting Fiverr gigs for free. There are several ways you can use it to advertise your gig.
Firstly, you can join Facebook groups relevant to the services your offer. By participating in the group and interacting with other members, you can promote your Fiverr services.
For example, if you offer to write blog articles, find some content marketing groups to join. Engage with members who are looking for content writers and refer them to your gigs.
But be careful – you don’t want to spam or harass group members. Using Facebook to promote your Fivver gig is about building a network over time. Then you can offer your services to members who genuinely find them helpful.
Also, make sure to check the group’s rules first to see whether they allow you to promote your services, including Fiverr gigs.
You can also use Facebook to create a promotional page for your services. You can refer group members there and it may attract organic search traffic too.
LinkedIn is another free way to promote your gigs. First up, update your LinkedIn profile so your connections know you’re on Fiverr.
Then start regularly posting on LinkedIn. Writing posts relevant to your industry and intended audience helps you to build up followers. By offering useful information or advice, you show potential buyers you know your stuff and can offer value to them.
Don’t forget to engage with other people’s posts and share their content too. This helps to build up your LinkedIn profile and organically promote your Fiverr gigs.
Cold pitching involves reaching out to a person or company to offer your services unprompted. Cold pitching can feel a little intimidating at first, so here are our tips for approaching it genuinely.
To find potential leads to reach out to, search for companies who might be interested in your services. You can do this by looking at companies that provide products or services in your niche or who are hiring people with your skillset. Online job boards, LinkedIn, and Google are good places to start doing this.
Then reach out to them to offer your services. You can email them, or contact them via LinkedIn, Instagram, or Twitter. Just remember, you’re not applying to a specific role with these companies. You’re explaining your offer and how you can help their business.
How Not to Cold Pitch
At its worst, cold pitching is sending irrelevant spam emails to 1000s of people. Don’t be that person.
Instead, be intentional and genuine with your cold pitches. Make sure the service you’re offering is relevant to the person you’re contacting. Work from a template but take the time to customize each pitch. Identify how you can assist each lead and add value to their specific business.
A good way to do this is by identifying gaps in their existing offers or products and how you could improve them. For example, if you’re a content writer, you might find a business whose blog isn’t SEO friendly or being maintained consistently. So, you could cold pitch them by suggesting potential content strategies or article topics.
If cold pitching isn’t your thing, consider warm pitching. Are there people you’ve worked with or had contact with in the past? Is there a lead a mutual connection could introduce you to? Rather than sending a message out of the blue, warm pitching gives you a way to connect with someone.
Creating a Website or Blog
Consider setting up a website to promote your Fiverr services. By making your website SEO-friendly, you can drive organic traffic to it and then direct potential buyers to your Fiverr services.
A website is also ideal for promoting any other services you offer outside of Fiverr and presenting a portfolio.
Already have a website? Then it’s easy to start a blog! Creating a blog increases traffic to your site, which you can then direct to your Fiverr gigs. Write about topics relevant to your services, including links to your gigs.
Blogs are also a good way to generate income from affiliate marketing.
If you don’t want to set up your own website or blog, you could try guest blogging. Guest blogging involves writing an article to post on another person’s website. When it comes to promoting your gigs, guest blogging gives you access to an established audience.
Find an established blog in your niche. Ideally, you want one with an audience who might be interested in your Fiverr services. Then reach out to see if you can write a blog or two for them.
If you write about your area of expertise, you can include a link to your Fiverr services or profile.
Lots of people use YouTube to find solutions to their problems. This makes it an ideal platform to market your problem-solving Fiverr gigs!
Like a blog, you can create videos giving advice on topics relevant to your area of expertise. You can then include a link to your Fiverr gig at the end of the video or in the video description.
If you don’t have experience creating video content, it will take some time to learn it and build up your skills. But once you’ve done this, YouTube can be an excellent way to connect with potential Fiverr clients.
Word of Mouth
Even with the growth of digital marketing, word of mouth is still an excellent way to build a business. And promoting your Fiverr gigs is no exception.
Consistently delivering high-quality work increases the likelihood of previous clients referring you to others. Also tell your friends, family, colleagues, and other professional contacts that you’re freelancing on Fiverr. You never know what opportunities may arise as a result!
Paid Ads Outside of Fiverr
You can also pay to promote your Fiverr gigs on other platforms such as Facebook and Instagram.
Just don’t use Google Ads to promote your Fiverr gigs. It’s against Fiverr’s terms of service.
The benefit of paying for ads is that they can directly target your intended audience. They are also displayed in more prominent positions on a platform, increasing your gig’s impressions. Paid ads give you instant exposure to an already engaged audience.
Paid ads can be good if you have the budget. A basic understanding of digital marketing is also useful to maximise your use of them. But you need to weigh up whether paid ads are worth it, especially if you’re only charging $5 for your gigs.
Using Fiverr Promoted Gigs
Fiverr Promoted Gigs are Fiverr’s version of paid ads. If you pay to promote your ad, it’s displayed in the search results, category pages, and other Fiverr pages where buyers see your gig more easily.
Fiverr’s Promoted Gigs are sold on a per-click basis, through an auction process. You make a bid with the maximum amount you’re willing to pay per click. You may end up paying less if other sellers’ bids are lower.
You’re only charged if you have the highest bid, each time someone clicks on your gig. Fiverr then charges your Promoted Gig spend to your Fiverr balance each month.
Is Fiverr Promoted Gigs Worth It?
Promoted Gigs are worth it for emerging and established Fiverr sellers looking to grow their revenue. They’re not suitable for beginners or lower-priced gigs. Your gig needs positive reviews before it’s eligible for promotion. It can also add up for lower-priced gigs.
Promoted Gigs on Fiverr are designed to increase your gig’s impressions, leading to more clicks and eventual purchases.
Your gig’s rating is one factor the Promoted Gig algorithm takes into account. In fact, a gig has to have a few good reviews before it’s eligible to be a Promoted Gig. So using a popular gig with a high buyer-rating increases the chances of having it promoted.
But remember, impressions are only part of the picture. While promoting a Fiverr gig may increase its exposure, you still need buyers to click on it AND buy it. This is where a good gig description, gig video, and helpful FAQ section are also essential.
Your gig’s pricing is another factor to consider when deciding whether Promoted Gigs are worth it. If you’re only charging $5 a gig, then paying per click may eat into your already small profit margin (don’t forget – Fiverr takes a cut of your gig fee).
But if your gigs have a decent rating and are priced to factor in your marketing costs, then Promoted Gigs can be worth it.
The 5 Best Places to Promote Your Fiverr Gigs
The 5 best places to promote your Fiverr gigs are:
- Optimise your gig
- Cold pitching
- Fiverr’s Promoted Gigs
1. Optimise Your Gig
This is something you can do right away to help boost your Fiverr gigs in the search results.
It’s ideal for beginners to make their gigs stand out, attract buyers, and build up their ratings. It’s also entirely free.
We’re also big fans of promoting your gigs via a blog. Blogging is a great way to showcase your experience and demonstrate to buyers that you can provide a high-quality service.
Facebook is another excellent free option. Facebook groups, in particular, allow you to connect with a large potential audience with a genuine interest in your services.
4. Cold (Or Warm) Pitching
While it can take a little getting used to, cold pitching is a great way to connect with potential buyers. You save the buyer doing the legwork by providing them with a solution to their problem and a way to grow their business.
5. Fiverr’s Promoted Gigs
Once you’ve gained some experience as a Fiverr seller, it’s worth giving Promoted Gigs a try. It can help take your Fiverr revenue to the next level.
A good approach to promoting your Fiverr gigs is to combine several methods. It also pays to regularly review and adjust your promotion strategy. If you find one method isn’t working, then focus on the methods that are generating traffic to your gigs.
How Not to Promote Your Fiverr Gigs
There are also a few things to avoid when it comes to promoting your Fiverr gigs.
Promoting your Fiverr gigs isn’t about spamming as many people as possible. Instead, make sure you promote your Fiverr gigs intentionally to an audience that is genuinely interested in them.
Focusing your promotion strategy in this way leads to higher quality leads who are more likely to purchase your gig.
Don’t Copy Other Fiverr Gigs
When optimising your Fiverr gigs, it helps to look at other sellers in your niche for inspiration. But don’t directly copy another seller’s gig. Apart from being plagiarism, it won’t help your gig stand out or convince buyers to purchase it.
Don’t Use Google Ads
If you’re considering using paid ads, avoid Google Ads. It’s against Fiverr’s terms of service to promote gigs this way.
Promote Your Fiverr Gigs to Increase Revenue
There’s no get-rich-quick scheme when it comes to promoting your Fiverr gigs. It takes time (in the case of free methods) and money (in the case of paid promotions).
One strategy isn’t better than the other. Instead, use a combination of them to maximise your gig’s exposure, attract buyers, and build up your Fiverr revenue.