The world of writing has a place for everyone. There are lots of different types of writing jobs out there, from editing a college essay to crafting persuasive sales copy or writing a technical white paper. Many freelance writers land on a particular type of writing and develop a niche in it. But how do you figure out what your niche is? In this article, we look at 12 different types of freelance writing jobs, to help you find the writing job that suits you best!
12 different types of writing jobs are:
- Blog writing
- Business writing
- Website copy
- White papers and long-form content
- Academic writing
- Technical copy
- Video scripts
- Social media posts
- Email marketing
- Product descriptions
But first, what is freelance writing?
What Is Freelance Writing?
Freelance writing is a self-employed profession where you write content for clients. The self-employed aspect of freelance writing gives you the freedom to work remotely on your own schedule and with the clients of your choice. As a freelance writer, you’re not an employee, bound by the typical 9-5 workday.
What Kind of Writing Jobs Are There?
There are various kinds of writing jobs, ranging from simple website copy to more extensive technical writing. As a freelance writer, you can write almost anything and get paid for it, if you can find the right clients.
So, what are some types of writing that clients pay for?
12 Different Types of Writing Jobs for Freelancers
1. Blog Writing
With over 600 million blogs on the internet, it’s no surprise that there is a high demand for blog content. Blog writing is all about creating content for a target audience and adapting your tone of voice. Some blogs take on an engaging, personal tone, while others tend to be more informative and formal.
Ultimately, blog writing is about connecting with the reader. The aim is to write content that the reader enjoys and finds value in so that they become a follower interested in new articles and other updates on the blog. This builds a subscriber base that then allows a blog to monetise through advertisements and affiliate links.
Unlike some other types of writing jobs we’ll cover later, blog writing can be somewhat subjective and relies on your writing resonating with the target audience. If you can create blog content that connects well, you have a high chance of getting the job!
Copywriting is a persuasive type of writing, aimed at using compelling content to drive sales and marketing efforts. As a copywriter, your writing serves one primary purpose – to convince readers to take a specific action. Copywriting is a highly valued skill. If a copywriter can increase sales through powerful and persuasive copy, they’ll be an invaluable asset to their client.
The aim of the copywriting game is persuasion. You need to understand your target audience and what motivates them. Copywriting usually involves fewer words than blog writing. In theory, it may only take 5-10 words to create an effective piece of copy.
However, this doesn’t mean copywriting is easy! There’s a lot of “behind-the-scenes” work involved in copywriting. While there may only be a handful of words on the page or product, many hours of research, thought, and strategy has been put into them.
3. Business Writing
In the age of the internet, businesses need to have a solid online presence. This includes creating a decent website, and the many pages that come with it. Businesses especially need landing page content. After clicking an advertisement or search engine result, readers are taken to a business’ landing page. The content here must be engaging and attention-grabbing. Landing page content is akin to copywriting, but in this case, you are convincing a potential customer to become a subscriber.
Business writing can take many forms, from simple landing page content to more specific sales or ad copy. The specific job requirements depend largely on the type of business and the industry.
4. Website Copy
This type of writing focuses on a website’s key pages, like the home page or about page. The purpose of these pages is to inform the reader. So, it’s important that this content is easy to read and relates to the target audience. This is especially so for the about us page, where you share the early stages of the business and the values your company believes in.
For aspiring website copywriters, this is your chance to connect with your readers and convey your brand’s message. Like blog posts, website copy can turn a reader into a subscriber, but only if your content resonates with them. Website copy targets the holistic development of your client’s website, making it more presentable and engaging for internet users.
5. White Papers and Long-Form Content
White papers and general long-form content are on the opposite end of the spectrum to short, snappy copywriting. Essentially, white papers are detailed reports which highlight a specific issue, and how an organisation is planning to solve it.
In the commercial world, companies use white papers to demonstrate how they are solving a problem, to impress customers and investors. In essence, white papers and long-form content exist to give a more in-depth take on a matter. It also makes the writing more comprehensive, as usually this long piece allows you to use more data and evidence to back up your arguments.
If you enjoy writing detailed, long-form pieces, churning out white papers could be the writing job for you!
6. Academic Writing
Academic writers make a living by helping students with their essays or other written pieces. It usually focuses on proofreading and editing to improve the flow and structure of a draft. For those who got straight As in your college years, academic writing may be right up your alley!
It’s important to be wary of plagiarism and cheating when it comes to academic writing. Students can’t buy good grades or present someone else’s work as their own, and you shouldn’t be providing that service. Academic writing also includes writing for other academics or specialists, such as scientists. For example, a researcher may need a paper written about a related topic outside of their area of expertise.
To become a successful academic writer, you usually need higher qualifications or significant experience in a particular field to claim expertise in a given niche. If you don’t have any relevant experience, check out these types of freelance writing jobs instead.
7. Technical Copy
Technical copy is a mix between white papers and copywriting. But rather than creating persuasive copy aimed at driving sales, its purpose is to provide detailed and informative content for an expert audience. It does this by using technical terms, data, and evidence.
You need to be an expert to write technical copy. Because of this, excellent technical copywriters are hard to come by. For those who are masters in a highly specific industry, becoming a technical copywriter can be a very lucrative writing job.
8. Video Scripts
Back in 2017, video streaming giant YouTube announced that its users watch more than one billion hours of YouTube videos a day combined. So, there’s no doubt that video script writers are in demand!
To produce clean and crisp clips, many people need video scripts to serve as an outline when recording. It could be for instructional videos, how-to guides, story narrations, or even vlogs. Video scripts usually use a conversational tone, directly addressing the viewer. The goal is to make the script sound as natural as possible when narrating it. So, if you write as you speak, maybe writing video scripts is a good niche for you!
9. Social Media Posts
Given its wide reach, there’s a high demand for quality social media content. Most businesses and bloggers use some form of social media as part of their digital marketing strategy.
Whether it’s for Twitter, Facebook, Instagram, TikTok, or LinkedIn, there’s a real skill in writing for social media and successfully catching the attention of the masses. As a social media writer, your job is to make sure the description under the post is catchy and attracts attention. This is somewhat like copywriting, but on the shorter side of the content scale.
10. Email Marketing
The number of email users is set to grow from 4 billion in 2020 to 4.6 billion by 2025. Email marketing still has the potential to reach a large, motivated audience and needs writers to do this. Email marketing is a direct marketing technique that involves sending emails to existing customers and clients, informing them of your latest products and services. There are a lot of similarities with copywriting, except that you’re writing to a more targeted audience.
Email marketing requires an existing subscriber base. As a freelance email marketer, you should be able to write in a conversational tone to these subscribers. Many freelancers who specialise in email marketing make a good income from it. So, if you’re looking for a profitable copywriting niche, email marketing may be for you!
11. Product Descriptions
From big eCommerce giants like Amazon and Alibaba to smaller local retailers, millions of people use online shopping services. To sell a product to someone remotely, you need product descriptions. Effective product descriptions are usually short and to the point, telling customers what they’re buying in easy-to-understand language. They aren’t meant to persuade but rather inform. It’s then up to the customer to decide if the product fits their needs.
While product descriptions are more descriptive, this doesn’t mean that they can’t be interesting. If you can frame a product in a better light, shaping the product information more convincingly, then you have a better chance of hooking customers to buy the product.
Ghostwriting is any form of content that you’re not credited for. Clients publish these pieces as their own and they own the rights to the content. Many content writing agencies hire ghostwriters to write under a company name.
This means that you’re not allowed to post or share this content elsewhere, including your writing portfolio, unless you’re specifically told you can by the company. This can be off-putting to some writers, especially beginners that are looking to build up their writing portfolio. But if you’re happy writing purely for money, and don’t mind missing out on the credit, ghostwriting can be very profitable.
Which Type of Writing Jobs Are Best for You?
As you can see, there are many types of writing jobs available out there. It’s all about finding the one that best suits your writing ability! As a beginner freelance writer, it’s good to try a few different types of writing to understand what they involve and which ones you prefer. Over time, you’ll naturally develop a niche and be able to charge higher rates for your expertise.