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What Is Elementor? (Ultimate Guide)

When you first enter the world of website creation, it can be quite daunting and confusing. However, there are lots of tools out there designed to make the process of building a website as simple as possible. One of these tools is Elementor.

Elementor is one of the most popular website building plugins for WordPress. It’s used by bloggers, developers, designers and marketers who want to create professional web pages faster, without having to labour over tons of manual coding.

If sprucing up your website without having to know any programming languages sounds tempting to you, Elementor might be what you’re after! Let’s take a closer look at what Elementor is and how it works.


What Is Elementor Used for?

When you’re faced with the task of building any type of website, you have a few options. You can:

  1. Choose to spend endless amounts of time learning how to program and code everything from scratch
  2. Spend a lot of money on a website developer
  3. Choose an affordable (sometimes even free) website builder that doesn’t require any previous coding knowledge and still allows you to create beautiful and interesting pages

Hiring a developer might result in a great website, but that comes at a high cost. And by coding your own website you could customize it completely, but that requires lots of development experience, which you might not have.

Simple, Code-Free Website Creation

Website builders like Elementor present some clear advantages over these approaches. They have a considerable number of templates to choose from that you can then easily customize with simple, user friendly drag and drop elements. This reduces the time to get your website up and running, without the need to invest a lot of money too.

Just because page builders don’t require any previous coding knowledge, it doesn’t mean they’re only for beginners. Web developers that need to juggle many different customers can use Elementor to speed up the process of creating amazing content in a scalable way.

Check Elementor Pricing

What Is Elementor?

Elementor is one of the most popular website builders for WordPress. It’s an intuitive, beginner-friendly tool that allows you to choose from a wide array of templates and then customize them with many design elements (widgets, blocks and columns). These can help you generate more traffic and leads, while having a beautiful page at the same time. You can do all of this without using a single bit of code.

After choosing your template you need choose the widgets you want (like a heading, image, icon or some text). You then just drag and drop them into place.

By using Elementor you’re guaranteed to save a lot of time and money building your page. But the plugin still allows you to provide a good user experience, no matter the device your readers or customers are using. Elementor is fully responsive and allows you to preview the appearance of your website as if you were using a computer, tablet or smartphone. This allows you to make any changes you need to optimise it for all devices.

An Extremely Popular Tool

Elementor serves a plethora of different creators with different needs, backgrounds, experience and financial capabilities. Elementor estimates users create a new site every 10 seconds using their platform!

“Our mission is to radically simplify web building, enabling web professionals and agencies to unleash their creative and business potential.”

– Elementor Team

This open-source tool offers its customers both free and premium plans for website building. The free plan allows you to create simple, interesting and creative websites by offering the simplicity of their Drag and Drop Editor, responsive editing (for all kinds of mobile devices), 40+ basic widgets and 30+ basic templates. These widgets cover things like post archives, blocks of text and author boxes. The templates allow you to use fully designed pages as the basis for your next creation.


Elementor Free vs Elementor Pro




Drag & Drop

Code Free

Landing Page Builder

Mobile Editing

300+ Pro Templates & Blocks


Custom Fonts


Premium Support


Pop-up Builder


Social Buttons


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What Is Elementor pro?

Elementor Pro offers everything that Elementor free has to offer, along with some other brilliant features. Elementor Pro is ideal for those looking for maximum customisability with their website.

Depending on how many websites you want to manage, Elementor Pro provides five paid plans. These range from $49 per year (roughly £35 at time of writing) to $999 (about £700) per year.

Besides offering the code-free, drag & drop features, Elementor Pro is packed with many other benefits. It offers 90+ widgets, 300+ designer templates, access to Elementor Pro updates and premium customer support. Plus, there are several specific perks related to design, marketing, theme building, e-commerce, forms and integrations. Let’s take a look at each of these in more detail.


Here, not only do you get more templates and blocks to choose from, but you also have access to custom fonts and the Adobe TypeKit (now called Adobe Fonts, this tool allows you to explore an essentially unlimited selection of fonts). You also get access to motion and mouse effects, custom CSS (Cascading Style Sheets – these specify your page’s style), animated headlines and more.


To convert visitors into customers and reach your marketing goals, Elementor Pro offers interesting features like a popup builder, social media buttons, call to action widgets, action links and more. All of these tools allow you to increase user engagement in a straightforward, code-free way.

Theme Builder

Elementor Pro’s Theme Builder gives you a convenient way to control all of your website’s essential parts from one place. It allows you to design, customize and manage headers, footers, 404 pages, single posts, single pages, archives and more.


If you’re looking to set up a captivating online store, Elementor Pro lets you create and customize product catalogues, single product pages and improve the overall purchasing experience for your customers. It also provides great features for promoting your business, like attractive landing pages and popups.


Elementor Pro provides many different types of forms to choose from. They’re simple and useful tools for creators to interact with readers and customers while improving their experience on the website. You can choose various contact forms, subscription forms, login forms, confirmation emails, custom messages, spam filtering and more.


I’ve mentioned the Adobe TypeKit already, but you also get Discord integration, ReCAPTCHA (to help protect your website from spam and malicious software), MailChimp (which is a useful program for sending newsletters to subscribers), HubSpot (a powerful feature that helps with social media marketing, content management, web analytics, SEO and customer support), and many others.

If you’re new to the world of designing websites, the free Elementor plan might be a good place to start. However, whether you need to manage one website or a thousand, using Elementor Pro gives you lots of advantages over the free plan.

You can control your entire websites from one place and access powerful Elementor Pro widgets. On top of that, you can easily increase your conversion rates, build a successful online store and customize it all with more than 300 professionally designed templates. What you get access to depends on which Elementor Pro plan you choose.


Why You Should Use Elementor

It’s easy to see why having Elementor as your website builder is a good choice. This is especially true if you’re new to building websites and need to create one quickly, without having to invest any money in the first place.

As it doesn’t require any previous programming and coding knowledge, Elementor allows you to build a webpage from scratch in no time. With access to some features that aim to make your work a lot easier, you can increase the number of visitors and customers your site gets. You can also improve your visitors’ experience and be better placed to meet all your marketing goals.

“Web design affects every professional involved in web creation, and Elementor has become a vital part of that process.”

– Elementor Team

Even if you’re unsure about committing to Elementor and trying out an Elementor Pro paid plan, you can always start by using the free plan. You won’t have access to all the amazing features available to paying users, but you can still become familiar with the basics. But if you’d rather try something else, there are a few alternatives out there.

Check Elementor Pricing

3 Alternatives to Elementor

Below are some other website builders for WordPress, similar to Elementor, that are suited for different purposes, at different price ranges.

1. SeedProd

This plugin allows users to create web pages with a simple drag and drop builder. With the templates available you can create online sales, coming soon, and maintenance pages, along with webinars and more. SeedProd is easy to use, but it’s not a free tool.

2. Beaver Builder

This is also a very popular page builder that allows you to create memorable landing pages within a few minutes. It’s a simple and beginner-friendly tool with a visual editor that allows you to preview all of your changes as you’re making them. This website builder provides both free and premium plans.

3. The Divi Builder

The Divi Builder also has a similar visual editor that lets you preview your design as you go. This builder provides you with pre-made building elements and templates. It also allows you to create your own Divi layouts that you can save and use on other Divi sites. The Divi Builder is also not a free plugin.

Be sure to check out our full review of Elementor. If you want to learn more about building a website for your business, or just as a personal project, check out our other articles over on the Sophical Blog!

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