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What Is the Meaning of Digital Marketing?

What is the meaning of digital marketing
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No matter what kind of business you own – large or small – you need to have a digital marketing strategy. With the world increasingly moving things online, there’s no substitute. But what is the meaning of digital marketing? And how do you employ the right digital marketing strategy for your business?


The Meaning of Digital Marketing

Digital Marketing is the promotion of your brand, content, products and services, through the internet. In essence, digital marketing is about advertising your business to a target audience that uses the internet in some way.

Of course, digital marketing is a broad field, with many subcategories under this umbrella term. Some popular types of digital marketing include SEO, social media marketing, and even email marketing. Which digital marketing strategy you use depends on various factors. These include:

  • Your budget
  • The size of your business
  • The nature of your business
  • The types of content, products or services you offer

However, digital marketing is important to any business that wants to make money, regardless of the above factors. But why is digital marketing so important?


Why Do You Need Digital Marketing?

You need digital marketing in order gain exposure for your business. This in turn leads to more people visiting your blog or purchasing something from your website. Digital marketing is all about getting eyes on your website or products.

If you’re a small business owner, you need digital marketing. Big businesses and organisations like Facebook, Apple, and Amazon also need to use digital marketing too. Even though they’re household names, they still need to use digital marketing to promote their products and stay at the top of their industries.

Digital Marketing for Small Businesses

As a small business owner, few people know about your company. This makes digital marketing even more important. To attract more potential customers, you must get on their radars. Digital marketing is the way to do this.

If you’re a freelancer, you need digital marketing too! You still need to promote your services in order to get clients. However, digital marketing for freelancers isn’t a clear-cut strategy. But as a freelancer, you might not have a website or product to promote. So, how do you create a digital marketing strategy as a freelancer?

Digital Marketing for Freelancers

A good example of digital marketing for freelancers is to create a portfolio. This is a page that shows off all your previous work to potential clients. For writers, another way to get the word out about your writing services or your blog if you have one is to use guest posting. This involves writing blog posts for other websites, getting the credit for it, and hopefully boosting your credibility and reputation within your niche.

Both of these approaches are forms of digital marketing. While big businesses might focus on paid forms of digital marketing, as a freelancer you can still get the job done using free and low cost methods. Therefore, the meaning of digital marketing for freelancers is often different to the meaning of digital marketing for bigger brands.


3 Benefits of Digital Marketing

In the end, the goal of digital marketing is to attract more people to your website, convince people to buy more of your products, or to land more clients as a freelancer. But there are a few more benefits of digital marketing to think about.

1. Global Outreach

The very meaning of digital marketing defines that it all happens online. Giving out flyers, pasting posters onto walls, and even using word-of-mouth to boost your brand are all examples of traditional marketing. These forms of marketing are great for local businesses. They’re also very useful for freelancers offering services within their local area. But you won’t get much further than that with these forms of marketing.

Digital marketing allows you to leverage the power of the internet. This opens up your potential market to billions of people. Even for well-known businesses and freelancers, building an online presence is still important. It shows that you’re not old-fashioned and are keeping up with the times.

If you have big plans to scale your business globally someday, digital marketing is essential. Even if you don’t plan to take over the world with your blog or business, digital marketing vastly boosts your potential audience.

2. Measured Results

Whenever you launch a digital marketing campaign, you can use analytics and statistics to measure how it performs. With this data, you can make a more accurate assessment of whether or not your strategy is working.

While measuring your results through statistics may not sound thrilling, it is important if you want to use digital marketing effectively. By using data, you can test which digital marketing strategies work and don’t work for your business. By comparing different tests, you can see which ones perform best, and these are the ones to focus on. This ensures your digital marketing strategy is cost-effective.

3. Flexibility and Adaptability

Finally, digital marketing strategies are both flexible and adaptable. After measuring your results, you can choose to keep, adapt or drop the strategy. You’ll likely find that you are constantly adapting strategies, as your market and audience both grows and changes.

The good thing about digital marketing is that it’s versatile. Take for example, printed newsletters. If you want to make amendments to a daily or weekly newsletter, it’s a major hassle. If there is just one mistake in the letter, you have to re-print stacks upon stacks of newsletters. This is both time consuming and expensive.

For email newsletters, all you have to do is make the minor edit and re-send the newsletters in bulk to all your subscribers. It’s simple and easy. The flexibility to easily edit your digital marketing campaign, coupled with the ability to adapt strategies according to responses from your audience, makes digital marketing very beneficial indeed!

There are other benefits of digital marketing too, but these are the three most important ones. However, there are also some problems with digital marketing that you need to consider as well.


Problems With Digital Marketing

Although digital marketing may sound like a guaranteed way to grow your business, increase your sales, or become more popular, it’s not that easy. There are some hard truths we need to address first.

Firstly, launching a digital marketing campaign online doesn’t guarantee anything. There is always something to improve on, and some campaigns won’t yield you anything in return. Failure is inevitable, so you need to factor this into your budget in terms of both time and money spent.

It Takes Time and Effort

Furthermore, digital marketing takes time, and loads of it. You could even spend more time trying to fine-tune your marketing strategy than you do on your products or services themselves. There’s a reason big companies hire digital marketing agencies. Outsourcing your digital marketing strategy is often the right choice if you have the budget for it.

It Can Get Expensive

That brings us to our next point, which is the money involved. Digital marketing campaigns are expensive. There is a price to pay when you’re advertising to potentially billions of people. For example, an ad on Google can cost, on average, $1-$2 per click. If 100 people click on your ad, you’re paying $100-$200. If someone “accidentally” clicks your ad, that counts too! Ideally, those clicks lead to people buying things on your website. If 25 of those people were to buy your $10 eBook for example, your marketing campaign would be worth it financially.

Of course, this only applies to you if you’re spending money on digital marketing campaigns. If you’re using free digital marketing alternatives, it’s your time you need to think about instead. Digital marketing takes loads of effort, and months of effort can just go down the drain if the marketing campaign doesn’t work. However, treating everything as part of a larger learning process allows you to adapt your digital marketing strategy for success in the future.

Learn What Isn’t Working

However, don’t spend too much time on a failing strategy. Only by being goal-oriented, and not by being stubborn, can you form the best digital marketing strategy for your business.

Another common mistake made by rookies is carrying out insufficient market research. Make sure you know exactly who you’re trying to reach out to and use the appropriate strategy that will most likely resonate with them. If your market is elderly people looking for in-home accessibility equipment, social media marketing clearly isn’t the right approach.

Do your due diligence before starting any digital marketing campaign. It decreases the chances of you making any silly mistakes, and you’ll learn way more about the industry than if you just gamble your way through marketing.


Find Your Own Meaning of Digital Marketing

The meaning of digital marketing for your business depends on a couple of factors. Your budget dictates how much you can spend promoting your brand, but you also need to think about your audience too. Establishing the best and most cost-effective ways of boosting your brand’s awareness will take some time and effort.

However, by employing different digital marketing strategies and looking at the data, you can find the right strategy for your business! If you want to find out more about starting and promoting a small business, or how to promote your freelance services, check out our other articles on the blog.

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