Some links on this website are affiliate links, and if you buy something through these links I may earn a small commission at no extra cost to you.

WordPress vs Wix – A Comparison for Beginners

If you’re thinking about setting up a website, then you’ve probably already heard of WordPress and Wix. These hugely popular website builders help you create a highly functional site for your blog, e-commerce business, or other website. But in the battle of WordPress vs Wix, which is right for you?

In this article, we simplify all the comparative information out there to help you decide whether WordPress or Wix is the right choice for you. We’ll compare pricing, ease of use, layout and design, apps and plugins, and suitability for blogs and e-commerce before declaring the ultimate winner! But first, let’s take a closer look at the two platforms.


What Is WordPress?

WordPress is the world’s most widely used website builder. It sees almost 700 brand new sites go live each day, with an estimated 455 million total live sites on its platform! WordPress provides fully customisable themes perfect for blogs and e-commerce sites alike. There are also more than 50,000 WordPress plugins available, making its functional versatility hard to beat.


What Is Wix?

Wix is an all-round, easy-to-use website building platform. You can use it to create customised websites for almost any purpose you can imagine. Founded in 2006, it now has about 200 million users worldwide and is one of the top site builders with a loyal following of fans.

Both WordPress and Wix are excellent website builders with good reputations. So, how do they stack up against each other? Let’s compare based on:

  • Cost
  • Interface and ease of use
  • Layout and design
  • Apps and plugins
  • Blogging
  • E-commerce


WordPress vs Wix – Cost

One of the main deciding factors when choosing which website platform to use is the overall cost. This includes the price of the packages and the cost of available plugins and extensions. Your budget will likely be the guiding factor when choosing between Wix and WordPress. But you should also keep value for money at the top of your list of priorities.


WordPress offers a free version, but you’ll need your own web hosting and domain name to use this. WordPress also offers several paid plans too, ranging from £3 per month to £47 per month. If you choose to use your own hosting provider, there are even more options to choose from.

The most popular hosting provider for WordPress is Bluehost. Bluehost is very economical, with a basic pricing package (including a free domain name) starting at just $2.75 per month. However, we also recommend checking out Hostinger. You can find out why in our Hostinger review!

If you want to further improve your website’s user experience, you can purchase premium WordPress themes and plugins. Luckily, there’s also a great selection of free ones available including WooCommerce, an e-commerce plugin that lets you easily set up a store on your website.


When you sign up for Wix, you get access to a completely free website builder with basic functionality that will have your site up and running quickly. But there are a few catches!

If you select the free option, you won’t be able to use your own domain name, and instead you’ll have one like Wix also displays their adverts on your website when using the free version. Unfortunately, these features can look unprofessional and cheap. The free plan also doesn’t let you make use of add-ons such as e-commerce and analytics features.

The best value Wix pricing plan is the unlimited package which costs £9.50 per month. If you want to run an e-commerce business, then you’ll have to pay more. The e-commerce package is around £17 per month. And keep in mind that you’ll still need to pay extra for any apps you want to use on the site.

Verdict – WordPress

Both website builders offer a reasonable free package, with WordPress offering more flexibility and functionality. But when it comes to the pricing plans, WordPress is head and shoulders above Wix. WordPress offers cheaper deals, more free plugins, and better overall functionality, giving you more bang for your buck.


WordPress vs Wix – Interface and Ease of Use

Most people building their first website won’t want to hire a professional web designer. This means ease of use is a critical factor to consider when deciding which platform to use.

WordPress and Wix are both easy to get to grips with and neither require any coding or programming skills. This is great news for beginners who want to get their site online as soon as possible!


The WordPress site builder is incredibly intuitive without compromising on customisability. WordPress uses a block editor system with a preview function so you can see how the site is coming along in real-time as you work on it.

This makes it easy to lay out professional web pages using blocks of text, images, multimedia, buttons, galleries, background images, and grids. WordPress templates are great for customising to match your creative vision and you’ll quickly feel comfortable designing and editing your site.


Wix has a user-friendly interface where you can simply drag, place, and drop elements. This allows you to quickly add text, images, and other media features to your site. With Wix, setting up and rearranging your site’s design is straightforward and doesn’t require any coding or programming. You can get a similar experience on WordPress using page builders like Elementor.

Verdict – Tie

Both Wix and WordPress perform very well when it comes to interface and ease of use. The main differences are stylistic rather than functional. This means the right choice for you depends on your own personal tastes, rather than the raw functionality of either platform.

So, it’s a close tie between the two! Both offer great code-free interfaces and intuitive, easy-to-use design features. However, as you develop your skills, there’s more room for improvement with WordPress due to its advanced functionality at the higher end of its design features.


WordPress vs Wix – Layout and Design

Site design is a crucial part of user experience and plays a key role in users’ first impressions of your blog or business. First impressions are extremely important for brand building. So, even if you’re new to web design, you’ll want a site that gives you the maximum range of options for layouts and designs.


WordPress offers over 10,000 free and paid themes, so you’re bound to find the perfect layout to suit your vision for your website. Each theme and template is fully customisable. This gives you a great deal of control over the layout of your site, without needing to learn any coding. Paid themes have more features to play with, but the free ones are versatile enough to give you the functionality you need to build your website.

You can choose themes that are suitable for small blogs or huge e-commerce ventures. With the plethora of plugins available, you can easily create a site that meets your personal and business needs.

Unlike Wix, you can change your site’s theme at any time without losing your past uploads. This is especially useful when you’re making your first website since you’re likely to change your mind about the layout as you progress.


Wix offers nearly 1,000 ready-made templates, which are all compatible with smartphones and other devices. The templates available on Wix are well suited to blogs, e-commerce sites, arts and crafts galleries, and personal sites.

However, once you’ve chosen your template on Wix, you’re stuck with it. While you can adjust your site using the layout and design tools, you can’t change the original template. This can be a problem if you want to change the template after you’ve launched your site. You’ll have to go back to the drawing board and start again!

Verdict – WordPress

When it comes to layout and design, WordPress offers a much better choice of themes and layouts, as well as more customisation than Wix. WordPress also allows you to change the theme at any time, which makes the design process far more flexible.

So, in terms of layout and design, WordPress is the clear winner, leaving Wix trailing some way behind.


WordPress vs Wix – Apps and Plugins

Website builders offer extra apps (Wix) or plugins (WordPress) that allow you to add features to your website to improve its functionality and user experience.


WordPress takes their plugins very seriously because of the extra functionality they offer their users. With more than 50,000 plugins to choose from, you can find anything you’ll ever need for your site! WordPress offers both free and paid plugins with enough functionality in the free section to support most websites in their early days.

The options are endless with WordPress plugins. You can create contact forms, run Google Analytics, create membership sections, sell digital courses, and install comments sections and e-commerce buttons.


Wix offers more than 200 apps. These perform all the standard functions you’d expect, such as allowing you to include galleries, contact forms, social media links, marketing services, and comments sections for your blogs.

There are both free and paid versions of the apps. Some require monthly subscriptions that vary in cost. Overall, Wix apps cover all the main features and deliver the basic extras you might need. But it’s a limited choice compared to other website builders on the market.

Verdict – WordPress

There’s no competition when it comes to apps and plugins. WordPress has several hundred times more than Wix does! You can still create a nicely functioning website with the apps on Wix, but there can be no doubt that WordPress is light years ahead with its extensive library of plugins.


WordPress vs Wix – Best for Blogging?

One of the most common reasons to set up a website is to create a blog. Blogging is a fun and engaging way to communicate your ideas, knowledge, and experience to your audience. You can also use a blog to promote your e-commerce business, products, and services online.


WordPress began its life as a dedicated blogging site, so it’s not surprising that its blogging features are very intuitive to use and offer a great user experience. Overall, blogging on WordPress is hard to fault, making it an ideal platform for beginners and seasoned pros alike.

The unbeatable range of plugins on the site adds immense functionality and further enhances user experience, making blogs on WordPress more impactful than their competitors.


It’s quick and easy to add a separate blog page to your website with Wix. The platform offers all the usual functionality that you would expect to see. You can add tags, images and other media, set up archives, and create post-specific categories.

However, Wix doesn’t offer some useful blog features, including private post options and backdated posts. Wix’s formatting features are limited and the comments on posts appear quite slowly. So, a lot of users turn to third-party systems such as Disqus to replace the Wix comments section.

Verdict – WordPress

Building on its roots as a dedicated blogging platform, WordPress has maintained a superior service and is a better platform for bloggers than Wix. Blogging on Wix has its limits and leaves less room to enhance posts with plugins and other features. That’s why WordPress remains the premium place for bloggers in all niches.


WordPress vs Wix – Best for eCommerce?

Another reason for setting up a website is to create a strong presence in the online digital marketplace. WordPress and Wix both provide e-commerce features to sell physical and digital products to your customers. But there are significant differences between their approaches. Let’s take a look.


WordPress has made it convenient to set up an e-commerce business using their purpose-built WooCommerce plugin. WooCommerce is easy to use for the sale of physical or digital products, including memberships, subscriptions, and tickets for events.

There’s a great range of WordPress plugins available for your e-commerce site which give you flexibility, as well as themes designed especially for e-commerce.


You can only operate an e-commerce website on Wix if you use a paid plan. It facilitates payments from most sources. If you use the native payment system, Wix charges you up to 3% of each transaction. This can add up quickly if you’re selling large quantities of products or services. There are also extra fees if you don’t use Wix’s payment system. Bear in mind this is not exclusive to Wix, as you’ll have to pay some kind of fee to your chosen payment provider on WordPress too.

The e-commerce features on Wix are quite restrictive. However, you can still manage a business using the platform.

Verdict – WordPress

WordPress has created an extremely impressive platform for e-commerce which offers more versatility and a better customer experience than Wix. For these reasons, it’s hard to justify using Wix for your e-commerce site when you can use WordPress instead!


WordPress vs Wix – Which Is Best?

WordPress is the clear winner compared to Wix when it comes to the best website builder. Wix had a good run in its early days, but WordPress has continued to improve its services, leaving Wix in its wake.

Why Should I Use WordPress Over Wix?

The features that WordPress offers are very easy to use and deliver incredible versatility in design and layout, an unbeatable selection of themes, and low-cost pricing packages. So, no matter what you’re trying to achieve, the WordPress platform can help you to attain your goals for your website.

However, if you just want to create an experimental personal website, you should still consider Wix. It may be right for you depending on what you need and your budget.

Check our other article to find out how WordPress compares to Squarespace, and if you’re creating an e-commerce site, check out this comparison with Shopify.

Related Posts

Scroll to Top